This page describes the privacy policy of BTX Shop and the webiste. It explains all the ways in which the website processes, collects, uses and stores data of its users. We strictly comply with the EU General Data Protection Regulation (GDPR). For us, your personal information and privacy are very important which is why we try to protect them by using all the necessary measures to secure it. By visiting, using and browsing this website, you automatically agree to practices and terms described in our Privacy Policy. For that reason, we urge you to take your time reading the following notice.

Type of Personal Data We Collect and Why We Collect It

There are several key types of personal data we collect. We do that for non-malicious reasons and with the sole purpose of delivering every customer and visitor of our website the best possible user experience. The information we collect helps us:

  • Prevent potential frauds by screening odd or risk behavior on our website
  • Optimize and improve our site
  • Enjoy a better, faster and more effective communication with you
  • Provide you with targeted advertising and product information which you are likely to find useful


All online shopping websites use cookies and BTX Shop makes no exception. In the most basic terms, cookies are data packages that are stored in the browser of each web user. They are incredibly small in size which means that they are not likely to slow down your device or use up all of its storage. These packages contain a wide range of data that allows us and, more specifically, our website to provide you with a better user experience. Cookies serve as a communication bridge between a given site and your web browser. They help the website recognize your device every time you stop by to browse it or order something from it. Without cookies, e-stores are not able to function properly since these tiny text files contain important usage statistics, user account settings, as well as login information. They are also completely harmless as they do not store personal data.

We use cookies as a way to also enhance our marketing performance and not just the user experience offered by this website. To achieve the former, we send the cookies we have collected to our company’s Google Analytics account. Again, that comes with zero risks for our customers since these files do not contain their personal information. In that sense of the word, the data provided to us by your cookies does not reveal your identity either to us or to a third party. These small files are also malware- and virus-proof as they cannot be used to infect devices or networks with any kind of malicious software.

We use both types of cookies on this website – persistent and session cookies. Persistent cookies have an expiration date and they are deleted from the disk after a certain period. Session cookies are not stored on the disk but only in the memory of the browser. They are deleted as soon the user closes their web browser program.

Third Party Cookies

Data collection from third party cookies is also unavoidable with online stores. We utilize them to process payments during the checkout stage of your shopping experience on this website. The information you provide during that process such as your credit card details will only be visible to the provider of the payment processing service and no one else. In that way, your banking security and privacy are guaranteed.

Other third party cookies on this site may come from social media websites (e.g. Facebook, Instagram, Pinterest, Twitter, etc.). Those cookies are a subject to a separate Privacy Policy notice that is determined by the given third parties and should be available on their official websites.

Since we sometimes use embedded content on our website (in the form of images, videos, and other media), we feel the need to highlight the fact that such type of content is hosted on websites different from ours that have their own Privacy Policy and cookie practices. We cannot control the way third parties use your personal information which is why we embed content only from reliable sites.

Google Analytics Cookies

To better analyze the way our customers who use our website, we rely on Google Analytics. The information collected by Google is not personal and it is only related to shipping and browsing activities which are limited to this site only. Analytics cookies can be used for the delivery of Google ads that tailored individually to each user.

Although the information collected by this type of cookies is completely anonymous and it will not allow Google, BTX Shop or anyone else to identify you, you can take measures against this practice, if you do not feel comfortable with it. You can do that either by using the official Google Analytics Opt-out Browser Add-on or by simply deleting your browser’s cookies.

Data Collected via Email or Our Contact Us Form

Customers who want to get in touch with our team via the contact form available on the website or via email will be required to provide us with basic information such as their name, address, contact details, etc. This is needed in order for us to be able to estimate your delivery costs, send you your packages, contact you to confirm your order, etc. Personal data collected through correspondence with our clients is never provided to third parties and remains safe, private and protected.

Data Protection

We value our clients’ privacy and rights. That is why we work in accordance with GDPR and EU laws. The third parties which we work are either based in the EU or are complying with the EU General Data Protection Regulation. This means that we do not send any information to them unless they can guarantee its full protection.

Our team has taken various measures to protect our customers’ personal data, providing them with full confidentiality and privacy. We regularly back up the data we collect so that it is not accidentally deleted. We provide extra protection for information stored on each separate account and we limit the access to it. To keep your location private, we hide the last digits of your IP address.

BTX Shop wants to remind all its clients that sharing and sending data online may come with risks. There is always a danger of third party data leak. We are on the watch for such risks and if any such problems arise, we take timely measures and inform the parties that have been affected by the breach. For that reason, we urge our users to always pick a strong password to protect the access to their account. We use secure servers and we have taken various measures to ensure your personal data is not compromised but customers should always be vigilant and careful themselves.

Storage of Personal Information

Some of your personal data needs to be stored by our site. If your account has been inactive for 5 years or less, this information will be deleted. If you choose to use our website not as a “registered user” but as a “guest,” your data will not be stored for more than 5 years.

Your Rights

As stipulated by the GDPR, users can ask all their personal data that has been collected to permanently deleted. This is also known as the “right to be forgotten.” To make such a request, you need to turn to us (via email, for example). You can do that at any given moment.

In Case of a Data Breach

Our team has gone the extra mile to minimize the risk of a data breach. However, if such an event is to affect any of the users of BTX Shop, we will contact you in a timely fashion. To prevent any further data leaks or confidentiality risks, our experts may ask you to update the password to your user account and/or to use a different email address when you log into our accounts system.

Privacy Policy Updates

We reserve our right to make changes on this Privacy Notice at any given moment to fully reflect the most recent data protection regulations such as the EU GDPR.

If you have any questions or complaints regarding our Privacy Policy, personal data practices or our general Terms & Conditions, contact us. We also welcome you to reach us if you wish to have your personal data collected by us exported or removed.

Third Party Content Credits

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