Type of Personal Data We Collect and Why We Collect It
There are several key types of personal data we collect. We do that for non-malicious reasons and with the sole purpose of delivering every customer and visitor of our website the best possible user experience. The information we collect helps us:
- Prevent potential frauds by screening odd or risk behavior on our website
- Optimize and improve our site
- Enjoy a better, faster and more effective communication with you
- Provide you with targeted advertising and product information which you are likely to find useful
We use both types of cookies on this website – persistent and session cookies. Persistent cookies have an expiration date and they are deleted from the disk after a certain period. Session cookies are not stored on the disk but only in the memory of the browser. They are deleted as soon the user closes their web browser program.
Third Party Cookies
Data collection from third party cookies is also unavoidable with online stores. We utilize them to process payments during the checkout stage of your shopping experience on this website. The information you provide during that process such as your credit card details will only be visible to the provider of the payment processing service and no one else. In that way, your banking security and privacy are guaranteed.
Google Analytics Cookies
To better analyze the way our customers who use our website, we rely on Google Analytics. The information collected by Google is not personal and it is only related to shipping and browsing activities which are limited to this site only. Analytics cookies can be used for the delivery of Google ads that tailored individually to each user.
Although the information collected by this type of cookies is completely anonymous and it will not allow Google, BTX Shop or anyone else to identify you, you can take measures against this practice, if you do not feel comfortable with it. You can do that either by using the official Google Analytics Opt-out Browser Add-on or by simply deleting your browser’s cookies.
Data Collected via Email or Our Contact Us Form
Customers who want to get in touch with our team via the contact form available on the website or via email will be required to provide us with basic information such as their name, address, contact details, etc. This is needed in order for us to be able to estimate your delivery costs, send you your packages, contact you to confirm your order, etc. Personal data collected through correspondence with our clients is never provided to third parties and remains safe, private and protected.
We value our clients’ privacy and rights. That is why we work in accordance with GDPR and EU laws. The third parties which we work are either based in the EU or are complying with the EU General Data Protection Regulation. This means that we do not send any information to them unless they can guarantee its full protection.
Our team has taken various measures to protect our customers’ personal data, providing them with full confidentiality and privacy. We regularly back up the data we collect so that it is not accidentally deleted. We provide extra protection for information stored on each separate account and we limit the access to it. To keep your location private, we hide the last digits of your IP address.
BTX Shop wants to remind all its clients that sharing and sending data online may come with risks. There is always a danger of third party data leak. We are on the watch for such risks and if any such problems arise, we take timely measures and inform the parties that have been affected by the breach. For that reason, we urge our users to always pick a strong password to protect the access to their account. We use secure servers and we have taken various measures to ensure your personal data is not compromised but customers should always be vigilant and careful themselves.
Storage of Personal Information
Some of your personal data needs to be stored by our site. If your account has been inactive for 5 years or less, this information will be deleted. If you choose to use our website not as a “registered user” but as a “guest,” your data will not be stored for more than 5 years.
As stipulated by the GDPR, users can ask all their personal data that has been collected to permanently deleted. This is also known as the “right to be forgotten.” To make such a request, you need to turn to us (via email, for example). You can do that at any given moment.
In Case of a Data Breach
Our team has gone the extra mile to minimize the risk of a data breach. However, if such an event is to affect any of the users of BTX Shop, we will contact you in a timely fashion. To prevent any further data leaks or confidentiality risks, our experts may ask you to update the password to your user account and/or to use a different email address when you log into our accounts system.
We reserve our right to make changes on this Privacy Notice at any given moment to fully reflect the most recent data protection regulations such as the EU GDPR.